A Vision and the CEO’s Nod: The Birth of the Idea

If you have been following the series on The Birth of The Marquis de Lafayette Hermès Carré: A Tale Woven in Silk | Discover the Artistic Journey of this Iconic Hermès Design, it is time to conclude this behind-the-scenes look with the perspective of the project’s originator.

I posed three final questions to Tracy Hart, the visionary who spearheaded the idea:

  • What does it mean to you, personally, to have contributed to such a unique and historically significant design for Lafayette College and Hermès?
  • What were the most challenging and most rewarding aspects of this project?
  • What surprised you the most about this project?

Tracy’s answers immediately highlight the personal triumph of getting the project greenlit. Her idea for a Lafayette-themed Hermès scarf was not just a good concept; it was a vision endorsed by the very top: Jean-Louis Dumas, the CEO of Hermès.

Hermès Boutique on Avenue George V in Paris
Hermès Boutique on Avenue George V in Paris
(photo courtesy Moonik, CC BY-SA 3.0 https://creativecommons.org/licenses/by-sa/3.0, via Wikimedia Commons)

The idea sparked in Tracy after hearing a talk about the Marquis. She determined that only Hermès could produce a scarf rich enough to tell such a complicated historical story. Though she only knew “one contact at Hermès, a man who had recently retired,” her persistence led to the vital connection with Christine Duvigneau in the Design Studio.

It is no surprise, then, that Tracy’s greatest source of pride is not just the scarf’s existence, but the fact that a global icon like Dumas “really liked [her] idea, and Dumas decided it should be done!” This kind of endorsement immediately elevated the project from a simple commission to a personally championed vision.

According to Tracy, the project’s success hinged on a strong collaboration and patience between Lafayette College, the artist Kermit Oliver, and the Parisian fashion house. This commitment culminated in the impressive moment when Christine Duvigneau came personally to the college in Pennsylvania, along with an Hermès Vice President from New York, to present the actual artwork.

Christine Duvigneau going over the original Kermit Oliver artwork with the team at Lafayette College
Christine Duvigneau going over the original Kermit Oliver artwork with the team at Lafayette College: a Gouache on heavy watercolor paper. (photo courtesy Lafayette College)

“Reading Hieroglyphics”: The Test of Patience

This rewarding collaboration also proved to be the most challenging aspect, primarily due to the vast difference in pace and culture between a United States college and a Parisian luxury house.

A major hurdle was the period of silence: “weeks and even months when we in the United States heard nothing from Hermès.” This required the Lafayette College team to “read between the lines culturally” and keep faith, a process Tracy likens to “reading hieroglyphics.” This metaphor perfectly captures the quiet, painstaking process of creation at Hermès.

To illustrate the necessary patience, here is The Timeline of Creation—from idea approval to product launch:

  • Early Spring 2005: Hermès gives the initial “Yes.”
  • Late 2005/Early 2006 (6-8 months later): Kermit Oliver is chosen as the artist. Lafayette sends historical digital images.
  • Late Spring 2006: Duvigneau emails: “The design is done, we will come and show it to you.”
  • October 2006: Hermès visits Lafayette to present the artwork.
  • Winter 2007: Proofing and corrections (Elaine Stomber’s work) are finalized.
  • Mid-2007: Scarves finally go into production.
Hermès Marquis de Lafayette carré by Kermit Oliver (2007)
The Hermès Marquis de Lafayette carré by Kermit Oliver (2007) with the original red border, a color personally chosen by Oliver, is both a Special Issue [Link to a previous post] and a Limited Edition [Link to a previous post] with an initial run of just 375 scarves (with the red border) sold exclusively through Lafayette College in Easton. Resulting from these two unique categories, this Kermit Oliver design is rather elusive and highly sought-after, thus earning the third distinction of being a true GRAIL carré [Link to a previous post] among collectors and aficionados worldwide. –
Private Collection (photo courtesy Ms. Hart)

The other challenging aspect was the very complex nature of the design itself. Tracy notes that this scarf, with its deep dive into historical detail, seemed “extremely complex”—not just for the storytelling elements and flow, but also for ensuring complete historical accuracy. This speaks volumes about the intensity of the collaboration between the Lafayette College team, the artist, and Hermès.


Hermès scarf box with special note that accompanied the Marquis de Lafayette carré by Kermit Oliver

The Biggest Surprise: A Blazing Sell-Out 

The most surprising element reveals the immediate, overwhelming demand for this Special Issue, Limited Edition carré, tempered by a touch of organizational frustration.

The original red border issue was sold through Lafayette College exclusively, and all 375 scarves (the minimum order requirement) were sold and shipped out in about 10 days after arriving around Thanksgiving 2007.

Despite the joy of success, there is a poignant note of disappointment: the college, understandably hesitant to purchase a large quantity of the scarf having had no precedent for such an offering, ordered the minimum number of scarves. Tracy’s immediate thought was that they should have ordered “3 times the amount” given the amount of time and effort that went into the project.

And of course, knowing what we know today about the enduring appeal of the design, even three times that quantity likely would not have satisfied the appetite—not just among alumni, but the general public as a whole. Tracy noted that the design was so popular it soon sold out worldwide in other colorways and at other venues, including the Hermès boutiques.

The proceeds were eventually divided between the Special Collections at the library and the Lafayette Art Gallery, cementing the scarf’s lasting contribution to the college’s historical and artistic resources.

Hermès Marquis de Lafayette carré issued for the New York  Historical Society
This colorway of the Hermès Marquis de Lafayette carré was issued for the New York Historical Society – (private collection)

In Gratitude

Finally, this incredible journey would have remained just an idea without the dedication of Tracy Hart. Her initial vision, coupled with the patience and hard work of the entire Lafayette College team, Elaine Stomber’s critical historical proofing, and the exceptional talent of Kermit Oliver and the Hermès design team, created something truly enduring. Our deepest thanks go to everyone who played a part in this historic collaboration and a special heartfelt Thank You to Tracy Hart for sharing this exclusive story with me, Carre de Paris and the entire Hermes world of Collectors and scarf lovers alike.

Hermès Marquis de Lafayette carré
Private Collection (photo courtesy Ms. Hart)

The story of the Marquis de Lafayette Hermès carré, therefore, is a testament to the power of a single idea, the rewards of international patience, and the unpredictable, blazing demand for a truly unique piece of wearable history!


The entire series:






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